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Without it, an assistant has no idea what your photos show — your team, your office, your work. Your best pages become invisible to it.
ChatGPT, Google, Microsoft, and other AI services recommend dentists by pulling data directly from their websites. Ensure that yours is optimized so that competitors don’t run away with new business you could’ve landed.
Type your practice name into any assistant and read what comes back. If the answer is vague, wrong, or empty, that isn’t the model’s fault — it’s what your website gave it to work with.
“I don’t have specific information about that practice’s services, hours, or which insurance they accept.”
“They offer pediatric and general dentistry, accept Delta Dental and Cigna, and are open Monday through Thursday, 8am to 5pm.”
Illustrative example, not a transcript. What an assistant can tell someone depends on what it can parse from your pages.
An assistant never sees your website the way a patient does. It reads the markup underneath — and that is where most practice sites quietly fall short.
Without it, an assistant has no idea what your photos show — your team, your office, your work. Your best pages become invisible to it.
Answer engines use your heading structure to work out which part of a page answers the question they were asked. Muddled structure means your services never get quoted.
“Click here” tells an assistant nothing about where that link goes. Descriptive text is how it learns you take online bookings at all.
Already installed a widget or plugin that promised to handle this? Those run in the browser after your page loads. What an assistant fetches is the markup underneath — unchanged. A widget can leave your site exactly as unreadable to AI as it was. Scanning is how you find out.
Pay once, work through it at your own pace, and re-scan until it passes. No subscription, no retainer.
We crawl your site and check every page, then show you exactly what an AI assistant can and can't read about your practice. Free.
Every issue comes with the exact element and plain-English instructions you can hand to whoever maintains your site. Our WordPress plugin handles the common ones for you.
Re-scan as often as you need until every issue is cleared, and check again any time you change the site.
The screen readers blind and low-vision patients browse with pull information out of a page almost exactly the way an AI assistant does. Fix your site so AI can read it and you have made it work better for them too — same markup, same fix, no extra work.
Scan your practice website free and find out what an assistant can actually tell someone about you.